We’ve got a full and exciting month ahead across the Rylee + Cru Collective—from new launches to in-person events and a can't-miss giveaway. Get your calendars ready! Here’s everything to keep on your radar this August:
Autumn Winter 2025 is Here!
Get ready—this season’s collections are full of vintage-inspired, preppy, cozy, and whimsical styles you won’t want to miss.
Launch Dates:
- August 1: Rylee + Cru AW25 Drop 1
- August 12: Quincy Mae AW25 Drop 1
- August 19: Noralee AW25 Drop 1
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August 29: Rylee + Cru AW25 Drop 2
Follow us on Instagram and sign up for our newsletter and SMS updates for exclusive sneak peeks and behind-the-scenes content leading up to each launch.
Local Events & Happenings
If you're in Southern California, we’d love to see you in person this month. Join us for these family-friendly gatherings:
Story Time at Rylee + Cru Carlsbad
Join us in-store for a sweet morning of stories and snacks.
- Thursday, August 8 at 10:30 AM
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Thursday, August 22 at 10:30 AM
Location: 1911 Calle Barcelona #151, Carlsbad, CA 92009
Each story time lasts about 15–20 minutes and includes snacks for the littles.
Keep an eye on our Instagram stories @ryleeandcru for event reminders and updates.
Tubby Todd’s San Diego Playdate
We’re popping up at Tubby Todd’s Playdate on the Bay with fair-themed fun, activities, and treats.
When: Friday, August 23 from 10:00 AM – 12:00 PM PST
Where: Mission Bay Beach Club, 2688 East Mission Bay Drive, San Diego, CA 92109
What: Goodie bags, yummy snacks, and a fun-filled morning with your little ones.
RSVP: Tubby Todd San Diego Playdate
Our Spare Change Pop-Up at The Forum
We’re teaming up with Our Spare Change for an in-store pop-up at our Carlsbad shop.
Location: 1911 Calle Barcelona #151, Carlsbad, CA 92009
Date and details coming soon—stay tuned.
Fall Giveaway
To celebrate Quincy Mae’s AW25 Drop 1, we’ve partnered with Bumpsuit, Mushie, and Tubby Todd for the ultimate Back-to-School Giveaway.
Giveaway launches Sunday, August 11 at 9 AM PST
One lucky winner will receive a curated prize bundle from each brand—perfect for new moms and littles heading into fall.
For full entry details, head to @quincymae and be sure to turn on post notifications so you don’t miss it.
We’re looking forward to a month full of exciting moments with you—whether online or in person. Be sure to check back here each month for more news, events, and updates from the Rylee + Cru Collective.