Rylee + Cru - EOS Swim Sale
Designed for Childhood. Built to Last Through It.
At Rylee + Cru collective, we're intentional about crafting clothing that's both ridiculously cute and resoundingly fierce - in personality and longevity.
Back to School Starts Here
From backpacks to nap mats, find everything they'll need for the school year ahead.
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Backpack Leopard
Regular price £51Regular priceUnit price / perSale price £51Available in 4 colors -
Best SellerBackpack Little Daisy
Regular price £51Regular priceUnit price / perSale price £51Available in 4 colors -
Backpack Bolts
Regular price £51Regular priceUnit price / perSale price £51Available in 4 colors -
Backpack Primrose
Regular price £51Regular priceUnit price / perSale price £51Available in 4 colors -
Lunch Bag Leopard
Regular price £26Regular priceUnit price / perSale price £26Available in 4 colors -
Best SellerLunch Bag Little Daisy
Regular price £26Regular priceUnit price / perSale price £26Available in 4 colors -
Lunch Bag Bolts
Regular price £26Regular priceUnit price / perSale price £26Available in 4 colors -
Lunch Bag Primrose
Regular price £26Regular priceUnit price / perSale price £26Available in 4 colors
Something For Everyone in the Family
Discover Timeless Styles for Babies, Kids, Teens, and Women—Now 40% Off for a Limited Time.
Pieces worth keeping, sharing, and passing down.
Thoughtfully made for everyday childhood, designed to last through seasons of wear and years of memory-making.
Best Selling Styles
Now 40% Off — Limited Time
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Best SellerLenny Skirt Lemon Ditsy Flower
39% OffRegular price £30Regular priceUnit price / per£49Sale price £30Low stock -
Best SellerColette Top Bloom
39% OffRegular price £29Regular priceUnit price / per£47Sale price £29Available in 2 colors -
Best SellerSmocked V Mini Skirt Bloom
39% OffRegular price £29Regular priceUnit price / per£47Sale price £29Available in 2 colors -
Best SellerMariposa Dress Peaches
40% OffRegular price £23Regular priceUnit price / per£38Sale price £23Available in 3 colors -
Best SellerAmelia Romper Embroidered Daisies
41% OffRegular price £26Regular priceUnit price / per£44Sale price £26 -
Best SellerRelaxed Short Marine
40% OffRegular price £20Regular priceUnit price / per£33Sale price £20Available in 4 colors -
Best SellerKaftan Cover Up Summer Garden
40% OffRegular price £31Regular priceUnit price / per£51Sale price £31Available in 4 colors -
Best SellerRemi Blouse Citron
41% OffRegular price £26Regular priceUnit price / per£44Sale price £26Available in 2 colors -
Best SellerRic Rac Dress Blush
40% OffRegular price £33Regular priceUnit price / per£55Sale price £33 -
Best SellerCrochet Tank Mini Dress Natural
40% OffRegular price £38Regular priceUnit price / per£63Sale price £38Available in 2 colors -
Best SellerRelaxed Tee Surf
40% OffRegular price £17Regular priceUnit price / per£28Sale price £17Available in 15 colors -
Best SellerPerry Short Citron
40% OffRegular price £25Regular priceUnit price / per£41Sale price £25Available in 11 colors -
Best SellerRelaxed Sweatshirt Alligators
40% OffRegular price £25Regular priceUnit price / per£41Sale price £25Available in 5 colors -
Best SellerJogger Sweatpant Alligators
39% OffRegular price £22Regular priceUnit price / per£36Sale price £22Available in 2 colors -
Best SellerSpongey Knit Set Yellow Daisy
41% OffRegular price £34Regular priceUnit price / per£57Sale price £34Available in 3 colors -
Best SellerShorty One-Piece Sharks
40% OffRegular price £23Regular priceUnit price / per£38Sale price £23Available in 8 colors
Moms Love Rylee + Cru, We Promise
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"We only dress our kids in R&C! Quality is unmatched! Long lasting, beautiful clothing!" - Britanny S.
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"I love that no matter the holiday, picture day, Vacation, or just weekend play - Rylee + Cru, Quincy Mae, & Noralee have you covered with unique and beautiful styles, materials, and patterns!" - Courtney B.
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"Great neutrals, party-perfect dresses and suits, and fun active-wear— and love that their pieces are sustainable with heirloom quality." - Cecil R.
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"R+C is my go-to whenever I want them to have a modern, understated yet fashion-forward look." - Roberta C.
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"I have a hard time finding clothing for my chubby kids but this brand has adorable prints, fits & styles, & matching outfits for different genders and sizes" - Sheri G.
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"Love everything I’ve gotten here. The quality is 10/10 and all items are so cute and detailed!" - Kiara R.
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"My favorite store for timeless pieces with excellent quality and a variety of family matching options and mix and match options!" - Alayna A.
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"I started shopping due to the organic cotton, but wow I am in love with all of the different styles y’all offer. I have recently started shopping for myself on here too and the quality is wonderful. " - Hannah D.
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"Thank you for making the absolute best baby clothes We love all the Rylee + Cru brands! Our baby wears it almost exclusively. The quality is so high and will last for many babies to come." - Blanca K.
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"Always love our pieces from R+C! High quality & beautiful aesthetic." - Natalie M.
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"Every photo session begins with selecting Rylee + Cru pieces that coordinate and we have been able to pass dresses down for the last 10+ years amongst all our daughters." - Meg H.
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"Continually impressed with the R+C Collective pieces and the mission they stand for... we are grateful for everything they do to give back to so many!" - Natalie W.
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"I couldn’t live without Rylee + Cru. It’s all my kids wear and we get so many compliments everywhere we go!" - Stephanie K.
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"Other long sleeved tops have ripped after a few wears... but this top will be wonderful throughout temperature ranges, to be worn alone or as a layering option. Thanks, R+C!" - Natalie W.
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"These brand don’t miss a detail! Love all 3 brands for my kids! The best quality! Worth every penny!" - Jessica L.
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"Always a great experience shopping Rylee and Cru, beautiful well made clothes with such cute styles." - Laura H.
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"My favorite brand! Made well! Fits great and looks great! Love the matching with your minis options!" - Brittany L.
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"Absolutely obsessed with this... R+C truly just has the cutest clothes/great quality for good prices. You get what you pay for! Can’t wait to see my little one in this." - Ashley H.
Why Rylee + Cru?
The Collective's approach is one of passion for people and transparency in production. Our garments are ethically made, we offer free shipping on orders $150+ with easy returns, and give back with every purchase.
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Free Shipping
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Ethically Made
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Easy Returns
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Giving Back
Spring Summer '26 Collection
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Best SellerAmelia Romper Embroidered Daisies
41% OffRegular price £26Regular priceUnit price / per£44Sale price £26 -
Best SellerMariposa Dress Peaches
40% OffRegular price £23Regular priceUnit price / per£38Sale price £23Available in 3 colors -
Best SellerRelaxed Short Marine
40% OffRegular price £20Regular priceUnit price / per£33Sale price £20Available in 4 colors -
Marina Dress Ivory
40% OffRegular price £46Regular priceUnit price / per£76Sale price £46Available in 2 colors -
Tori Skirted One-Piece Petal Gingham
40% OffRegular price £25Regular priceUnit price / per£41Sale price £25Available in 2 colors -
Best SellerColette Top Bloom
39% OffRegular price £29Regular priceUnit price / per£47Sale price £29Available in 2 colors -
Best SellerSmocked V Mini Skirt Bloom
39% OffRegular price £29Regular priceUnit price / per£47Sale price £29Available in 2 colors -
Nala Romper Seahorses
40% OffRegular price £21Regular priceUnit price / per£35Sale price £21Available in 4 colors -
Sage Jersey Dress Seahorses
41% OffRegular price £26Regular priceUnit price / per£44Sale price £26 -
Crochet Romper Citron Daisy Check
39% OffRegular price £36Regular priceUnit price / per£59Sale price £36Available in 4 colors -
Shoulder Tie Bubble Sailor Bows
40% OffRegular price £21Regular priceUnit price / per£35Sale price £21Available in 3 colors -
Sleeveless One-Piece Vintage Stripe
40% OffRegular price £23Regular priceUnit price / per£38Sale price £23Available in 5 colors
Backpack Bolts
Lunch Bag Bolts
Pencil Pouch Bolts
Backpack Little Daisy
Pencil Pouch Little Daisy
Lunch Bag Little Daisy
Backpack Primrose
Lunch Bag Primrose
Pencil Pouch Primrose
40% Off Matching Looks
Easy silhouettes, breathable fabrics, and timeless details designed to move from water to wherever the day leads.
40% Off Activewear Essentials
Styles designed for high performance and all day play. Shop our spring + summer activewear essentials for everyday movement.
Family Swim Styles
Matching swimwear for the whole family, now 40% off.
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Women's Underwire One-Piece Cherry Check
40% OffRegular price £33Regular priceUnit price / per£55Sale price £33Available in 7 colors -
Teen Rashguard Bikini Set Cherry Check
40% OffRegular price £27Regular priceUnit price / per£45Sale price £27Available in 2 colorsLow stock -
Best SellerDelphine Rashguard One-Piece Cherry Check
40% OffRegular price £27Regular priceUnit price / per£45Sale price £27Available in 4 colors -
Women's Millie One-Piece Ocre Check
40% OffRegular price £33Regular priceUnit price / per£55Sale price £33Available in 3 colorsLow stock -
Women's Underwire Bikini Top Ocre Check
40% OffRegular price £21Regular priceUnit price / per£35Sale price £21Available in 3 colorsLow stock -
Women's Banded High Cut Bikini Bottom Ocre Check
40% OffRegular price £17Regular priceUnit price / per£28Sale price £17Available in 8 colorsLow stock -
Boardshort Ocre Check
39% OffRegular price £24Regular priceUnit price / per£39Sale price £24Available in 11 colorsLow stock -
Boys Rashguard Set Ocre Check
40% OffRegular price £28Regular priceUnit price / per£46Sale price £28Available in 7 colorsLow stock