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Stay in the know on our Rylee + Cru Collective App!! With early access to select styles, sales and more! Our user-friendly interface ensures a smooth shopping experience anytime, anywhere. Conveniently shop all four brands in one place. Download today so you don’t miss a thing!

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Created by a mom for moms.

The Rylee + Cru Collective was founded by illustrator Kelli Murray Larson and inspired by her own little ones. Each brand and collection merges art and imagination, offering unique and artistic clothing for the modern child and mom using sourcing, quality, and ethics you can trust.

Our Brands

So Much Happening Right Now

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  • Grant Recipient: Operation Shower

    Grant Recipient: Operation Shower

    We are honored to name Operation Shower as the Rylee + Cru Foundation Grant Recipient for the month of July. Operation Shower is a nonprofit organization dedicated to honoring and...

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  • BTS | Lookbook

    BTS | Lookbook

    Rylee + Cru AW26 Back to School | Lookbook Launching 07.14.26 at 9AM PT Get a sneak peek at our Back To School capsule, featuring backpacks, lunch bags, pencil pouches,...

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  • Mom's Night Out: Recap

    Mom's Night Out: Recap

    Last Thursday evening, we welcomed our community into our Carlsbad store for a special Mom's Night Out. An evening intentionally created to bring moms together for connection, meaningful conversation, and...

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