Rylee + Cru - Bags & Backpacks for Kids

Functionality doesn’t have to sacrifice fun or flair. The top backpack designs for 2025 combine essential comfort and utility features with bold, expressive styles that resonate with kids of all ages. Today’s backpacks aren’t just for carrying books—they’re a form of self-expression. Whether your child is into vibrant colors, creative add-ons, or inclusive designs, this year’s trends deliver options that are as stylish as they are practical.

Bold Colors and Contrasting Accents. In 2025, bright, eye-catching hues are making a statement. Neon green, electric blue, hot coral, and lavender are among the season's standout shades. These colors help kids stand out in a crowd—and they’re easy to spot in a busy hallway or lost-and-found bin. Many brands are also combining these bold colors with unexpected accent details for a playful twist. Imagine a mint green backpack with burnt orange zippers, or a sleek black design with rainbow-colored linings and stitching. These dynamic combinations give even basic silhouettes a fun, fashion-forward edge.

Gender-Neutral and Inclusive Designs. Today’s parents and kids are looking for backpacks that break away from outdated pink-or-blue stereotypes. As a result, gender-neutral designs are growing in popularity—and for good reason. Designs featuring galaxies, abstract patterns, jungle scenes, or retro color blocks are visually engaging and appeal to a wider range of personalities and preferences. These inclusive styles are especially convenient for families with multiple kids, allowing backpacks to be handed down or shared without hesitation. They also empower children to choose based on what they love—not just what’s “meant” for their gender.

Customizable and Interactive Elements. Backpacks are becoming more than just carryalls—they’re interactive, personal accessories. Customizable features such as Velcro name patches, writable chalkboard panels, and attachable keychain loops allow children to tailor their backpacks to their ever-changing interests. Some models even include built-in panels for art swaps or collectible patches that kids can trade and display. This makes the backpack feel like their own creative project, helping boost excitement and reducing resistance to daily use. A child who can decorate or reconfigure their bag weekly is more likely to take pride in it—and keep it organized too!