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Marketing Coordinator

Rylee & Cru seeks an enthusiastic in-house Marketing Coordinator to oversee initiatives of brand awareness, brand engagement, and customer loyalty. The candidate must be passionate about and knowledgeable in the kids contemporary apparel world, have a sense of ownership over projects and oversee execution of all core marketing elements.
Core Responsibilities:
Develop strategies to engage current customers and build brand loyalty
Deploy successful email marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels – content creation, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce engaging content for our blog that attracts and converts our target groups and builds site engagement and visits
Build strategic relationships with PR outlets and press contacts that work with the brand
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Build and maintain our social media presence and social correspondence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience on the website
Work on initiatives to continue to grow our direct to consumer sales and maximize our online platform

Requirements:
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Must currently live in San Diego and work in office a minimum of 3 days a week.
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