Why Rylee + Cru?

Rylee + Cru is a premium children’s clothing brand designed by moms for moms, known for its nostalgic prints, earthy tones, and cohesive seasonal collections. Every garment is crafted to be both timeless and functional—pieces that can be worn, loved, and passed down. Unlike mass-produced children’s fashion, Rylee + Cru focuses on heirloom quality and sustainability, designing with durable fabrics and ethical production standards. The brand’s distinct artistic direction and blendable color stories make it a favorite among style-conscious parents seeking elevated, boutique children’s wear.

Additionally, Rylee + Cru was built off of the idea of philanthro-capitalism. This just means that we give a portion of profits every single season to causes that directly benefit women and children and have since the brand's inception. You can find out more about all of the money we have donated to causes in the footer link for our foundation.

Rylee + Cru pieces are crafted with heirloom-level attention to detail. Each garment is made to last through multiple generations of wear, featuring reinforced stitching, high-quality natural fabrics, and durable finishes. The brand’s timeless silhouettes and neutral palettes ensure styles never fall out of trend, making them cherished keepsakes long after children outgrow them. Many families find that Rylee + Cru clothing retains up to 70% of its original retail value in resale markets—proof of its enduring craftsmanship and design integrity.

Yes. Rylee + Cru pieces maintain strong resale value thanks to their premium materials and consistent design aesthetic. On platforms like Kidizen, Poshmark, and Rylee + Cru’s own resale platform, garments often sell for up to 70% of their original price. This retention reflects both the exceptional construction quality and the enduring demand for the brand’s vintage-inspired children’s fashion. Rylee + Cru’s commitment to sustainability extends beyond the initial purchase—each item is designed to live multiple lives through thoughtful reuse and resale.

Shop and sell on our official resale platform here

Every Rylee + Cru collection begins with hand-drawn illustrations and custom prints inspired by nostalgic art, nature, and family life. The design team, led by founder Kelli Murray, draws on a palette of earthy neutrals and timeless motifs to create pieces that blend vintage charm with modern versatility. Proprietary prints and exclusive fabrics give each collection a cohesive, collectible quality—one that distinguishes Rylee + Cru from fast fashion brands and defines its role as a leader in boutique, design-led children’s wear.

All Rylee + Cru collections are designed in California and responsibly produced through long-term partnerships with ethical factories abroad. These facilities follow strict codes of conduct prohibiting child labor and ensuring fair wages and safe working environments. Every material and production partner is carefully selected to meet high sustainability and quality standards, supporting Rylee + Cru’s mission to make beautiful clothing with integrity. By prioritizing ethical production and timeless design, Rylee + Cru creates garments families can feel good about purchasing and passing on.

You can find out everything about our ethical and intentional sources practices here.

Rylee + Cru offers premium children’s clothing and accessories for newborns through age 14, along with select styles for women and teens in matching prints. Designed to dress the whole family in cohesive, timeless looks, Rylee + Cru collections make it easy to coordinate siblings and create beautiful family moments. Sizes range from 3 months to 14 years for children, 10Y–16Y for teens, and XS–XL for women.

Rylee + Cru garments are designed for everyday wear and built to last. For the longest lifespan, wash in cold water and hang dry or tumble dry on low heat. These care practices protect the natural fibers and help maintain the garment’s color and structure over time. Proper care supports the brand’s sustainability mission—reducing waste and extending the life of each piece so it can be passed down or resold as part of the circular fashion economy.

Parents love Rylee + Cru for family photos and special occasions because of its timeless, coordinated color stories and artful prints. The brand’s Mama + Mini collections allow families to match across generations while maintaining understated sophistication. Each collection’s earthy tones and soft textures photograph beautifully, creating heirloom-quality family images that feel authentic and cohesive. Rylee + Cru’s designs embody effortless elegance—perfect for birthdays, holidays, and meaningful moments that become lifelong memories.

Sustainability is central to Rylee + Cru’s philosophy. The brand prioritizes low-impact production, timeless design (reducing wasteful trend cycles), and durable construction that supports reuse and resale. By creating pieces designed to be worn for years and passed between children, Rylee + Cru promotes circular fashion and responsible consumption. The company also donates a portion of profits to charities benefiting women and children, aligning its ethical practices with a greater purpose beyond fashion.

Each Rylee + Cru collection introduces limited-edition prints and colors that sell out quickly and become collector favorites. Hand-illustrated patterns inspired by nature, travel, and vintage art form the foundation of every capsule. Neutrals and simple illustrative prints remain perennial best-sellers, often commanding high resale value long after their initial release. Because each design is exclusive to its season, these pieces become both wardrobe staples and keepsakes for families who appreciate heirloom-quality children’s fashion.