A History of Giving

Since Rylee + Cru’s inception there has been a desire to use the brand to promote good on both a local and national level via direct giving to those less fortunate. Owners Kevin Murray and Kelli Larson have always believed in the idea of philanthro-capitalism, meaning business has the ability and responsibility to create support and financial resources for those in need and that we can be better neighbors and citizens through taking action.

Below is a timeline of the donations we have given and organizations we have supported throughout our journey as a brand. We hope this is a resource for you to be able to discover organizations worth looking into that we love and support. We are thankful for the privilege of giving.

 6-10-20 : Little Birthday Angels - $7,264

Little Angels provides themed birthday parties for homeless children on the Florida Coast at area shelters.

 6-4-20 : Facing History - $25,000

Facing history helps mold our future by teaching students about racism and bigotry. 

 6-4-20 : The Conscious Kid - $25,000

The Conscious Kid is an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth. 

5-21-20 : Big Brothers and Sisters of San Diego - $7,500.00 

As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 7 through 18, in communities across the country

2-19-20 : Big Brothers and Sisters of San Diego - $7,500.00 

As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 7 through 18, in communities across the country

12-27-19 : Angels Foster Family Network - $2,500.00

Angels Foster Family Network is a nonprofit organization dedicated to creating safe, stable, loving homes for infants and toddlers in foster care throughout the County of San Diego, California. The organization is led by current and former parents who have fostered.

12-20-19 : Casa Theresa - $2,500.00

Casa Theresa provides pregnant women in crisis a loving home to begin their healing journey in order to break cycles and transform women at risk. 

12-20-19 : Northeast Animal Shelter - $2,500.00

Northeast Animal Shelter, established in 1976, is one of New England’s largest non-profit, no-kill animal shelters. Since opening their doors, they have placed over 140,000 cats and dogs.

12-18-19 : Christ in The City - $2,500.00

Christ in the City is a Catholic program dedicated both to forming young adults, volunteers, and the greater community to be lifelong missionaries and to knowing, loving, and serving the poor.

12-18-19 : Lighthouse for Hope - $2,500.00

Lighthouse for Hope strives to fight alongside families experiencing the physical, emotional, and financial setbacks caused by pediatric cancer by providing them with support and assistance for day-to-day necessities.

12-16-19 :  Every Mother Counts - $26,831

Every Mother Counts works worldwide to make pregnancy and childbirth safe for everyone, everywhere and reduce risks related to giving birth. They are dedicated to understanding the challenges of and opportunities for improving access to maternity care around the world.

12-9-19 : Angels Foster Family Network - $50,000.00

Angels Foster Family Network is a nonprofit organization dedicated to creating safe, stable, loving homes for infants and toddlers in foster care throughout the County of San Diego, California. The organization is led by current and former parents who have fostered.

04-17-19 : Olive Tree Projects - $2,500.00

Olive Tree Projects was created to help children in Haiti. We believe that the best way to achieve this goal is through 'family preservation' efforts - a term that has stemmed from a movement to keep children out of institutions. 

11-28-18 : Every Mother Counts - $14,000.00

Every Mother Counts works worldwide to make pregnancy and childbirth safe for everyone, everywhere and reduce risks related to giving birth. They are dedicated to understanding the challenges of and opportunities for improving access to maternity care around the world.9-17-18 Savvy Giving by Design 20,000.00

World Vision is a global Christian humanitarian organization that partners with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice.

10-8-17 : Savvy Giving by Design - $50,000.00

Savvy Giving rebuilds interior spaces for children and families facing a medical crisis to strengthen and encourage recovery. In this specific project we designed and funded the renovation of children's room facing cancer.

9-5-17 : World Vision - $50,000.00

World Vision is a global Christian humanitarian organization that partners with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We targeted clean water programs in Africa as it was specifically an issue that negatively affected young women in these regions as lack of access to water in rural communities was a prime indicator of lower amounts of girls being educated. 

9-5-17 : Food For The Hungry - Ongoing, we started here and continues today at $350.00 a month donation to sponsor 10 girls going to school in Indonesia.

Food for the Hungry seeks to end ALL forms of human poverty by going to the hard places and walking with the world’s most vulnerable people.

Previous to starting Rylee + Cru Inc.

Some background history : Kevin and Kelli owned and operated an action sports fashion brand called Jedidiah Clothing.

The mission statement of Jedidiah was to use apparel sales as a way to provide care and financial support to those in need. From 2004 to 2014 Jedidiah made financial contributions in excess of 800,000.00 to many different NGO’s and relief organizations. Kevin and Kelli also traveled with many of these organizations to see first had the work that was being done. These trips and experiences are etched in our hearts and minds even today and laid the foundation of what we will continue to do with Rylee + Cru. The theme of all these programs were based on the scripture verse James 1:27 to “look after widows and orphans in their distress" and this theme drives the same ethos for the whole company of Rylee & Cru today.

Here are some highlights of what was done during this time.

$42,000.00 to World Vision Cambodia to build a children recovery center in Cambodia to treat children who were rescued from the sex trafficking industry.

$63,000.00 to Gabriel’s House, an orphanage in Ensenada Mexico that cared only for severely handicapped children who were often cast aside and overlooked and in need of care.

$50,000.00 to Street Angels, a local San Diego non-profit caring and ministering for the homeless youth of San Diego

$25,000.00 to Love, Light and Melody who are using art and music to raise awareness for those in extreme poverty in Central America.

$50,000.00 to Compassion Intl in direct support of the work they did in Haiti after their devasting earthquake.

$42,000.00 to The Red Cross in direct support of the work they did after the tsunami in Japan.

$25,000.00 + to Not for Sale who fight against modern day slavery around the world.

This isn’t meant to be a definitive history of the brand. Nor is it a complete list of all the folks we have met along the way and were able to call friends. It’s simply intended to remind us of what is possible when love and charity intersect with a business plan.