A History of Giving

Since the Inception of Rylee + Cru, there has always been a desire to use the brand to promote good and find a way to give back to different communities, both on a local and national level.

By following their passion for philanthropy and hearts for others, the Rylee + Cru Collective Founders. Kevin Murray and Kelli Larson, created and founded The Rylee + Cru Foundation in 2014.

Our foundation is rooted in the idea of philanthro-capitalism meaning, business has the ability and responsibility to create support and financial resources for those in need and that we can be better neighbors and citizens through taking action.

We are overcome with gratitude and appreciation for our team, our family, and our community.

Because of you, we are able to give back.

the rylee + cru foundation

2022

Love Does

$100,000

Love Does fights for human rights, caring for the vulnerable and providing education in conflict zones since 2002.

Charity Water

$30,000

Tiny Heroes Campaign - Kids are doing inspiring, heartwarming, and over-the-top incredible things for clean water, so we created an annual award to celebrate these Tiny Heroes.

World Vision

$50,000

World Vision is on the ground in Eastern Europe preparing to meet the needs of children and families who have been forcibly displaced due to the escalating crisis in Ukraine by providing protection and psychosocial support.

2021

Food for the Hungry

$25,000

Food for the Hungry is an international relief, development, and advocacy organization with operations in more than 20 countries providing resources and medical aid to those in unimaginable hardships.

Plant with Purpose

$2,500

Plant With Purpose is an international nonprofit organization working at the intersection of poverty alleviation, environmental restoration, and spiritual renewal.

Charity Water

$32,500

Charity Water is a non-profit organization that provides drinking water to people in developing nations

Make-A-Wish Foundation

$13,000

The Make-A-Wish Foundation is a nonprofit organization founded in the United States that helps fulfill the wishes of children with a critical illness.

Feeding San Diego

$20,000

Established in 2007, Feeding San Diego is the leading hunger-relief and food rescue organization in San Diego County and the only Feeding America member in the region. Feeding San Diego provides more than 40.3 million meals every year to children, families, seniors, college students, military families, veterans, people facing homelessness, and other underserved populations.

World Vision

$100,000

While partnering with World Vision, The Rylee and Cru Foundation donated products ranging from apparel to accessories and swaddles to families in need all over the world.

Big Brothers Big Sisters

$25,000

As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 7 through 18, in communities across the country.

Mission World Waco

$12,500

Mission World strives to eliminate poverty across the globe through a holistic approach and hands-on compassion by empowering the poor, mobilize the middle-class and address systemic issues in order to serve the less fortunate in Mexico, Haiti and South Asia.

Baby 2 Baby

$12,500

Baby2Baby is a mega diaper bank and nonprofit organization providing essential items to children in need across the country. In the last 10 years, Baby2Baby has distributed over 200 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as children who have lost everything in the wake of disaster.

Lighthouse for Hope

$12,500

Lighthouse for Hope strives to fight alongside families experiencing the physical, emotional, and financial setbacks caused by pediatric cancer by providing them with support and
assistance for day-to-day necessities.

Make-A-Wish Foundation

$12,500

The Make-A-Wish Foundation is a nonprofit organization founded in the United States that helps fulfill the wishes of children with a critical illness.

Angels Foster Family Network

$12,500

Angels Foster Family Network is a nonprofit organization dedicated to creating safe, stable, loving homes for infants and toddlers in foster care throughout the County of San Diego,
California. The organization is led by current and former parents who have fostered.

2020

Boys and Girls Club of San Diego

$25,000

The Boys and Girls Club of San Diego serves our city by inspiring and enabling youth between the ages of 5 and 18 to achieve academic success, build good character and responsible citizenship, and make healthy lifestyle choices through ongoing programs and guidance through their 20 community-based sites. 

Big Brothers and Sisters of San Diego

$15,000

As the nation’s largest donor and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 7 through 18, in communities across the country.

The Conscious Kid

$25,000

The Conscious Kid is an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth. 

Facing History

$20,000

Facing history helps mold our future by teaching students about racism and bigotry. 

Little Birthday Angels

$7,264

Little Angels provides themed birthday parties for homeless children on the Florida Coast at area shelters.

Hugs & Bags

$7,264

Hugs and Bags started as an idea to raise awareness for San Diego's homeless population and over time has grown from a concept to a love movement. They now provide clothing, warm meals, basic medical services, haircuts, and personal hygiene accessories to those in need. The primary focus groups HaB serves are homeless teens, vets, immigrants, and single parents. 

Little Angels provides themed birthday parties for homeless children on the Florida Coast at area shelters.

World Vision

$25,000

World Vision is one of the world's largest (and most effective) humanitarian non-profits which is operating on almost every continent. We've been very involved with WV for years and worked with them on a number of projects in the past. For this donation, we gave to their India Project which focuses on building a community center for children rescued from sex trafficking/slavery. 

Baby 2 Baby

$2,500

Baby 2 Baby provides children living in poverty, ages 0-12 years, with diapers, clothing, and all the basic necessities that every child deserves. To date, they have distributed over 50 million basic essentials. 

Lighthouse for Hope

$2,500

Lighthouse for Hope strives to fight alongside families experiencing the physical, emotional, and financial setbacks caused by pediatric cancer by providing them with support and assistance for day-to-day necessities.

Mission Waco

$2,500

Mission Waco is a dynamic inner-city organization that mobilizes middle-class Americans to become more compassionately involved among the poor. The organization seeks ways to overcome the systemic issues of social injustice which oppress the poor and marginalized, including women and children in need, and do work across the city of Waco to serve those communities most in need of resources. 

San Diego Food Bank

$2,500

The Jacobs & Cushman SD Food Bank is the largest hunger-relief organization in San Diego County. On average, they serve 350K people per month and partner with nearly 500 nonprofits to provide nutritious food to individuals and families across the county.

Angels Foster Family Network

$2,500

Angels Foster Family Network is a nonprofit organization dedicated to creating safe, stable, loving homes for infants and toddlers in foster care throughout the County of San Diego, California. The organization is led by current and former parents who have fostered.

Promises 2 Kids

$2,500

Promises2Kids is a leading nonprofit organization originally founded over 35 years ago as the Child Abuse Prevention Foundation of San Diego. Since 1981, P2K has responded to the needs of foster children and provided support to children removed from their homes due to abuse and neglect. This organization is especially close to our hearts being an San Diego based company. 

2019

Olive Tree Projects

$2,500

Olive Tree Projects was created to help children in Haiti. We believe that the best way to achieve this goal is through 'family preservation' efforts - a term that has stemmed from a movement to keep children out of institutions.

Angels Foster Family Network

$52,500

Angels Foster Family Network is a nonprofit organization dedicated to creating safe, stable, loving homes for infants and toddlers in foster care throughout the County of San Diego, California. The organization is led by current and former parents who have fostered.

Every Mother Counts

$26,831

Every Mother Counts works worldwide to make pregnancy and childbirth safe for everyone, everywhere and reduce risks related to giving birth. They are dedicated to understanding the challenges of and opportunities for improving access to maternity care around the world.

Lighthouse for Hope

$2,500

Lighthouse for Hope strives to fight alongside families experiencing the physical, emotional, and financial setbacks caused by pediatric cancer by providing them with support and assistance for day-to-day necessities.

Christ in the City

$2,500

Christ in the City is a Catholic program dedicated both to forming young adults, volunteers, and the greater community to be lifelong missionaries and to knowing, loving, and serving the poor.

Northeast Animal Shelter

$2,500

Northeast Animal Shelter, established in 1976, is one of New England’s largest non-profit, no-kill animal shelters. Since opening their doors, they have placed over 140,000 cats and dogs.

Casa Theresa

$2,500

Casa Theresa provides pregnant women in crisis with a loving home to begin their healing journey in order to break cycles and transform women at risk. 

2018

Every Mother Counts

$14,000.00

Every Mother Counts works worldwide to make pregnancy and childbirth safe for everyone, everywhere and reduce risks related to giving birth. They are dedicated to understanding the challenges of and opportunities for improving access to maternity care around the world.

2017

Savvy Giving by Design

$50,000

Savvy Giving rebuilds interior spaces for children and families facing a medical crisis to strengthen and encourage recovery. In this specific project we designed and funded the
renovation of children's room facing cancer.

World Vision

$50,000

World Vision is a global Christian humanitarian organization that partners with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We targeted clean water programs in Africa as it was specifically an issue that negatively affected young women in these regions as lack of access to water in rural communities was a prime indicator of lower amounts of girls being educated.

Food for the Hungry

Ongoing, we started here and continue today at $350.00 a month donation to sponsor 10 girls going to school in Indonesia.