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The Collective Brands

  • Rylee + Cru

    0-3m through 10-12y, & women's

    Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom. Each collection is built off of high quality basics that have soft and well-loved qualities matched with beautiful muted tones and timeless traits.

  • Quincy Mae

    nb through 4-5y

    Each Quincy Mae collection is carefully sourced using only certified organic cotton. Seasonal collections offer you beautiful color palettes, minimal patterns, and velvety soft fabrics with an approach focused on luxurious simplicity.

  • Noralee

    3m through 12y, & women's

    Noralee’s one of a kind charm is inspired by unique vintage pieces rich in detail and romance. Each style is an expression of love layered in soft hues and textures, bringing life into every dress with a story all on their own. 

Created by a mom for moms.

What began for Kelli Murray Larson in the winter of 2014 as a passion project, inspired by her own children, Rylee and Cru, is now an established children’s clothing brand sold in 800+ retail boutiques and in 25+ countries. Within the Rylee + Cru Collective, Kelli has successfully launched three brands- Rylee + Cru, Quincy Mae, and Noralee, with the desire to build brands that meet you and your children at every stage of life. 

A History of Giving

Since Rylee + Cru's inception, there has been a desire to use the brand to promote doing good on both a local and national level via direct giving to those less fortunate. We believe through our business we have the privilege and responsibility to create support and financial resources for those in need and that we can be better neighbors and citizens by taking action.

As Seen In