Your Easy Way to Earn and Redeem Rewards

The Collective Rewards Program

How It Works

1. Join the Collective Cru

Simply create an account by entering
your email.

2. Earn Rewards

Start shopping! Earn 5 points for every $1 spent. Points will automatically be applied to your account.

3. Redeem to Shop

Collect points, check your balance, and redeem at checkout!

Refer a Friend, Get Rewarded

Give a friend $ off their first Rylee + Cru Collective purchase over $75 and earn generous rewards you can redeem immediately. It's easy and it gets better with every reward tier as you climb.

You and your friends collectively win with every referral.

Frequently Asked Questions

Do my points expire?

Yes, points last for 12 months from the date issued. You just use them within 1 year of the receipt of your points for them to be redeemed.

Can I retroactively apply codes to an order?

Unfortunately, we cannot apply your points to an order already placed. Please always sign in and access your points prior to placing an order.

I had Smile points, did those all migrate over?

Yes! You don't have to do anything. Whatever existing Smile points you had before have been ported over here in the new ratio to points in our updated loyalty system.

Do my points expire?

Yes, all points expire after 12 months of issuance. Make sure to check on your balance and always use your points within the 1 year window.