Meet the Founder | Kelli Murray Larson

I've been creatively driven for as long as I can remember, but it wasn't until college that I really started to pursue a career in art and design. I worked as a graphic designer for a clothing brand for 5 years while simultaneously honing my skills as an illustrator and fine artist.

My passions have always been fashion and art! I eventually became a full-time freelance artist and did everything from commissioned paintings to greeting cards, to branding and websites.  In 2011, I gave birth to my first daughter, Rylee, which introduced me to the world of children's clothing.  I was pretty underwhelmed by the options in the market at that time.....and it was then that the idea of starting a brand of my own was formed.